Nielsen Android Mobile App


Looks like Nielsen just released a Mobile App on the Android Market. You know Nielsen, it is the company that provides television and radio ratings. They want to give you prizes to install their app that allows them to collect data from your phone. I saw this ad when visiting a mobile phone website. I would never install this app, but here are some of the details:

Details from the Android App Market:

Download this small, secure app to join Nielsen Mobile and win prizes while sharing the mobile future.

How it works (Source: Nielsen site)

In order for us to report accurate data to the mobile industry, we use Nielsen’s trusted measurement software to measure the normal activity of your phone (or other mobile device). All you do is either download the software or change some settings on your device and use it how you typically would-that’s it! The software is undetectable and will not affect your phone’s performance or battery life.

* To join, start by clicking here or on the Join Now link above.
* On the Join Now page, we will ask you to enter basic information about yourself and will confirm your device is supported by our measurement software. You will also be prompted to create a username and password, which will allow you to make future changes to your profile.
* Once you have completed your profile, Android and Windows Mobile users will be sent an SMS to the mobile phone number you provided as part of the profile. You then click on the link in the SMS to download and install the measurement software. This download takes less than a minute, and the software will not affect your phone’s performance or battery life.

If you’re an Apple device user, you don’t have to install software – instead, you’ll receive an e-mail with instructions on how to set various settings on your device (depending on your device, this may require installing a profile). Whether you install our software or change your settings, you’ll allow us to measure the applications you use and websites you visit for the purpose of anonymous measurement only. We will never release your personal information to third parties for marketing purposes (click here for complete details on the Membership Agreement).

After completing the install, you may be prompted to restart your mobile device. Once you have completed the install, you will be an active member of Nielsen’s Mobile Panel and will be eligible for the monthly incentive.

What Kind of Data Do They Collect (Source: Nielsen site)

Q. What type of data is being collected?

A. The application measures general usage of your phone. For example, we collect information on:

* the type, name and use of applications and games
* the address and content of the websites you visit
* the date and duration of the websites you visit
* the date, time and duration of phone calls, but not details on the phone numbers you call or receive calls from
* the date, time and duration of phone calls, but not details on the phone numbers you call or receive calls from
* the date, time and short codes or phone numbers that you send text/picture messages to or receive text/picture messages from
* the battery and network performance of your phone, including signal quality readings, wireless protocol and information on failed calls
* the file names, types and files sizes on your phone, but not the contents of the files
* Periodic measurement of your location through GPS (if this functionality is available on your device)

We do not listen to or record any of your phone calls. We also do not examine, store or record any of the content of text or picture messages you send or receive. In addition, we cannot and do not read any of the contents of your other files or email messages.


Wow, seems like tons of data to give up for a prize that amounts to UP TO $50 a year.

You need to sign-up via PC at

Search the Android Market using the term: nielsen